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Ten Phenomenal Marketing Tactics 1. Marketing From Both Sides Of The Ball In the world of business, marketing is often conveyed as a game. For Market Breakthroughs, Put Timing on Your Side In today’ s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. Direct Mail Marketing With Postcards -- The Headline Factor If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing headlines -- you're wasting time and money. Postcard Marketing Tips -- Boost Response Rates with a Stronger Message Postcards can be an effective and affordable part of your marketing program. Sales Letters that Sell! Sales Letters that Sell! by Alex A. Fundraising Letter Reply Devices: Are You Making These Mistakes? Fundraising letter reply devices--also known as reply coupons, donation coupons, reply slips, response forms and gift forms--are the instruments that conclude your request for funds. Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers` Here's a very common mistake people make when they're trying to get new business. Self-mailers in B2B Direct Mail: Advantages and Disadvantages Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Donor Acquisition Fundraising Letters: Five Tips For Attracting New Donors And Members. Your organization is doing well if 85 percent of your donors renew their support each year, according to Stanley Weinstein in his book The Complete Guide to Fundraising Management. Improve Your B2B Direct Mail Response Rates With Premiums. Premiums are an effective way to increase your direct mail response rates. Has the Response to your e-Mail Promotions Taken a Nose-Dive? Has the response to your e-mail promotions taken a nose-dive? . Improve Your Donation Thank-You Letters, Cards and Notes: Make Your Donor The Hero. One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List. If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. Fundraising Letter Response Rates: Boost Them (And Your Revenue) By Watching: Nine Vital Statistics. Direct mail fundraising is a numbers game. asdfsdf Automotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons. B2B Direct Mail Lists: Ask These Questions Before Renting. If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list. Real Estate Marketing -- How to Measure Your Direct Mail Success Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About? What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About? You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketing genius he was too. Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation. I have a brother-in-law who farms and drives a 16-wheeler for a living. For Direct Mail Lead Generation Success, Clone Your Best Customers. I don't relish being proven wrong. Your Direct Mail Donors Should Be Arrested (By Your Letter Opening). The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters. How to Put Your Picture On A Real US Postage Stamp If you haven't seen a personalized postage stamp yet, you may be surprised to learn about this extremely cool new concept developed by the US Postal Service. Why Saying TOO Much, Is Costing You Sales! Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You Making In Your Sales Copy? Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was handled, is GUARANTE-ED to lower your response. Increase Direct Mail Response Rates With Double Window Envelopes. Here's something to test. Which Content Should You Get Rid Of In Your Sales Copy! One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate. The Right Way... And The Wrong Way... To Start Your Sales Letters! Most people really struggle with figuring out how to start their sales letters. Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success. New donors are a lot closer than you may think.

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