Don't Be Satisfied With Your First Draft Sometimes it's a struggle to figure out what's the best thing to say. Four Things Every Web Site Headline Must Do As you know, I’m constantly making the point that the text on web sites is not given enough attention. 3 Reasons why Content is Still King Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web. Writing Online In Two Syllables or Less About once a month I fly off somewhere to give a one-day workshop on writing for the web. Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. 3 Steps to Great Copy Nothing irritates me more than being told that there are '3 Secrets' to great copy. Tomorrow’s Clichés Today I went to Google and entered a couple of different search terms. It's the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. 7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. 13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. Copywriting Secrets Of India's Mystics Hi everyone,Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around. Ad Copy - Your 12 Point Inspection! You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you. Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. Prevent Procrastination With Positive Pressure My wife and I recently bought a house. It's Not What You Say But How You Say It Copy is all about words. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. How to Write Carrot-Wielding Copy! A significant reason behind websites that fail is the lack of an effective direct response sales message. Headlines That Pull, Persuade and Propel! When writing direct response copy, there are a few things that can maximize the responsiveness of your message. Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content. Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. Traffic's Nice... But Who's Driving? In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing.

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