Don’t Overlook Your Email When Considering Your Brand Identity You wouldn’t skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Shattering the Branding Myths If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. McDonalds Supply Chain of Potatoes McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Importance of Branding - What's in a Name? Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. Franchising is Virtually Fraud Free The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. What is Private Franchising? It is Nothing Someone Made It Up The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley? Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. FTC Reviews The Franchise Rule After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. Brand Your Name! Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!Promptly upon receiving my layoff notice from my position of nearly eleven years, I decided I needed to venture out on my own. 7 Branding Secrets: Ready or Not? Every company has a brand (how people think of them) whether they created it through design or accident. Choosing the Right Color Palette Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. Types of Logos There are three basic types of logos: text, symbol, and combination logos. Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible. Why Branding? Having a concise, clear image that you project to your clients and customers is important in today’s market. Corporate Internet Branding — Branding Your Business Online Let me tell you a story about Pete and a pizza. Franchisor Policies for Unlicensed or Sold Territories Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. The Role of a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business’s brand identity design. Logo Files: Versions Of Your Logo That You Should Own Your logo is the most important graphic element in which you will invest for your business. Why You? -- Professional Identity Branding You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill. A Successful Failure A successfully positioned business sometimes doesn't win a new client. Trademark Issues in the Mobil Auto Business There have always been trademark issues and lawsuits in the mobile auto service business. Brand Name Identity in the Oil Business I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Co-Branding in Automotive Service Businesses In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. Nike / Sears / Kmart The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together. Blonds Have More Fun! In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. Business Image One of the most important things in a business is a clean image. The New Branding Awareness - A Value Based Concept The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. Internet Branding Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans. Logo-ize For Instant Identification & Increased Awareness The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo.

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