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Home::Arthur Cooper
Ronn Torossian
Author : Adam Gilchrist
Taking a company just five years to become the ‘fastest growing public relations agency in the U.S.’ might seem almost undoable, but for CEO and President of 5W Public Relations, Ronn Torossian, it was simple because of one thing: The right attitude.
The drive and attitude was there from the beginning. Brooklyn born Torossian, 33, has built 5W into a major domestic PR powerhouse, and is well on its way to become a significant international player as well. The company supplies advice and counsel on both routine public relation issues as well as on extremely sensitive and even crisis-related matters, to an eclectic mix of high profile individuals and companies. The diversity of his clients past and current include corporate giants-; entertainment personalities; technology and communication companies, health and wellness firms, not-for-profit organizations and public figures. Torossian says "It’s quite exciting to be the 21st largest firm in the U.S. in such a relatively short period of time, and to reach the client base we have, working on so many issues currently in the news as well as making the news with some others.”
But Torossian’s hard work and constant energy sparks every person he encounters from employees to potential clients and especially to existing clients who know that 5W will do the job right. “Our creativity, drive and enthusiasm allow us continued success." he says. Where other agencies devote hours to fine-tuning business plans and writing up memos, Torossian jokes that he operates on a three-day business plan-and it’s working for him. The New York Times described him as “the consummate hard-driving scrappy [New York] publicist,” while PR Week included him on its “40 Under 40” list in 2007.
But while the success pours in from his growing roster of dream clients, Ronn Torossian isn’t one to sit back and reflect on his accomplishments. “I’m interested in tomorrow and doing the work we have today, but I cannot rest on what happened yesterday,” he says. This is the attitude every CEO should have.
ABOUT 5W PUBLIC RELATIONS (www.5wpr.com), the nation's fastest growing PR firm for three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Headquartered in New York with an office in Los Angeles, the firm is known for implementing creative and customized media programs designed to impact a client’s specific business goals and objectives. Its energetic, fast-paced and focused culture earned the firm a spot on the INC. 500 list in 2007. 5WPR is described by a leading PR trade magazine as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.” The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water; IHOP; Harrah’s Entertainment; NICE Systems; Barnes & Noble Online; Urban Retail Properties; Patina Restaurant Group; Lifestyles; The Ice Rink at Rockefeller Center; 1800 Tequila; Advanstar Communications; Avenue Stores; The Loews Regency; Vail Resorts; Ahava Skin Care; Weatherproof Garment Company; Gen Art; The Pritikin Longevity Center & Spa; Philippe Chow; celebrities including Snoop Dogg and Ice Cube; a plethora of publicly traded technology companies; a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.
Author InfoRonn Torossian,
CEO of 5WPR shares his visions on PR in the 21st century. For Further information http://ronntorossian.com">5wpr:If you need more information Please Visit http://ronntorossian.com">Ronn Torossian.
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