Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
16" Strand GREEN Crackle Beads 8mm x 8mm Jewelry/Crafts
US $1.00
End Date: Wednesday Dec-03-2008 16:10:40 PST
Buy It Now for only: US $1.00
Buy it now | Add to watch list

RETRO DOTS POLKA DOT BLACK WHITE HIP FABRIC QUILT CRAFT
US $4.77
End Date: Wednesday Dec-03-2008 16:10:44 PST
Buy It Now for only: US $4.77
Buy it now | Add to watch list

1 - 4 1/2" CUTE SUGAR STARFISH CRAFTS SEASHELLS DECOR
US $1.49
End Date: Wednesday Dec-03-2008 16:10:54 PST
Buy It Now for only: US $1.49
Buy it now | Add to watch list

Tupperware LUNCH N THINGS Sandwich Crafts ~NEW Orange
US $10.79
End Date: Wednesday Dec-03-2008 16:10:57 PST
Buy It Now for only: US $10.79
Buy it now | Add to watch list

2PCS BLACK WALNUT LUMBER WOOD CRAFTS WOODWORKING 1/2
US $8.99 (0 Bid)
End Date: Wednesday Dec-03-2008 16:11:21 PST
Buy It Now for only: US $9.99
Bid now | Buy it now | Add to watch list

Zision silent setter 50 free eyeletz By provo craft
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 16:12:18 PST
Bid now | Add to watch list

*NEW* SIMPLICITY Holiday Baskets Craft Patterns #8658
US $1.99 (0 Bid)
End Date: Wednesday Dec-03-2008 16:12:30 PST
Bid now | Add to watch list

ONE POUND OF 6" CINNAMON STICKS ~Crafts/Floral/Candles
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 16:13:04 PST
Bid now | Add to watch list

Blank 100 COLOR Canvas TOTE BAGS Crafts TOTES FREE SHIP
US $199.99
End Date: Wednesday Dec-03-2008 16:13:13 PST
Buy It Now for only: US $199.99
Buy it now | Add to watch list

BABY HOT LIGHT PINK WHITE STRIPE DECORATOR FABRIC CRAFT
US $5.77
End Date: Wednesday Dec-03-2008 16:13:17 PST
Buy It Now for only: US $5.77
Buy it now | Add to watch list

70pc Hand Needles, Craft Sewing Pins Lot- NEW NIP
US $3.00
End Date: Wednesday Dec-03-2008 16:13:19 PST
Buy It Now for only: US $3.00
Buy it now | Add to watch list

Home::Book Marketing

Using "Tipping Point" Concepts To Market Your Book

Author : Sophfronia Scott
Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success. When I read that I sat up and took notice. I realized I could use the same concepts to market my first novel, "All I Need to Get By". You can too! Here's how.



1.) Write Your Book So It's "Sticky"



Don't compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others? When a book is "sticky", it's easy to remember. The story stays with people and they want to talk about it and tell others to read it. "Bridget Jones's Diary" is definitely sticky. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topic doesn't have to be upbeat either. Truman Capote's "In Cold Blood" was a sensation when it was published despite its grim subject matter. Since I was writing about a family with a powerful father figure I knew a lot of people would connect and see themselves in the characters. What aspect of your book will draw people in?



2.) Be a Salesman



Yes, be a salesman, but not in the way you might think. I'm not talking about being "in your face" like the stereotype of a used car salesman. As Mr. Gladwell points out in his book, it's the little things that can persuade others. For a writer, that "little thing" is confidence and a strong belief in one's work. I recently spoke to a writer having a hard time feeling confident about her work. She's trying to get up the courage to submit a manuscript to agents and publishers but, as I said to her, "How can someone get behind publishing your book if you can't get behind it yourself?"



People are attracted to a person who stands for something, who believes in what they're doing. If you can be that person, people will want to buy your book. They'll know you have something to say. If you're dealing with low confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book the way that you can.



3.) Use Small Groups To Spark Your Big "Epidemic"



In the fertile soil of small groups, word of mouth grows. That's what happened with "Divine Secrets of the Ya-Ya Sisterhood". It became a favorite for book groups, especially mother-daughter book groups. Those groups sparked a word of mouth wave that spread like wildfire. As Mr. Gladwell points out, "small, close-knit groups have the power to magnify the epidemic potential of a message or idea". I explored this concept with some success by contacting book groups across the country and offering to visit them if they read my novel. What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?



One Last Note: Why is all this important? Well, if you've gone through all the trouble to write and publish a book, your efforts won't stand up if you don't tell people the book is out there. And the concepts offered by Mr. Gladwell are so simple and organic that you may find the whole marketing pill easier to swallow. So take it--it's good medicine.



© 2005 Sophfronia Scott


Article Source: http://www.articledashboard.com





Author and Writing Coach Sophfronia Scott is "The Book Sistah" TM. Get her FREE REPORT, "The 5 Big Mistakes Most Writers Make When Trying to Get Published" and her FREE online writing and book publishing tips at www.TheBookSistah.com





Related articles


  1. FSBO Author believes in Bookswaps
  2. Don't Clone your Book or Business Marketing
  3. Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2
  4. Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
  5. Top Ten Basics on Internet Article Writing to Promote your Book
  6. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review
  7. Spend a Little Time, Get Free Books Online
  8. Don't Sell your Book, Share It
  9. Online Book Promotion Beats Traditional Seven to One - Part 2
  10. Online Book Promotion Beats Traditional Seven to One - Part 1
  11. Extend Your Book's Life With a Sales Letter
  12. Raise Your Hand If You'd Consider Giving Up The Rights To Your Book Forever
  13. Do You Long To See Your Books Published And Selling From The Major Chains?
  14. Book Events - Make Yours Successful
  15. FAQs about Book Signings
  16. Why Writers Don't Do a Book Signing
  17. Book Signing for Experts
  18. Book Signing: Fun and Profit for Writers and Readers
  19. Promote Your Books on Talk Shows and Make More Money
  20. Sell Your Book At Book Fairs, Festivals & Trade Shows
  21. Make Big Profits from Small Booklets
  22. Increase Book Sales: When a Sale Is No Longer Just a Sale
  23. Increase Book Sales: At Book Fairs, Festivals and Trade Shows
  24. Why Testimonials are Number One in Selling your Book or Service
  25. Interview with Book and Marketing Coach-Judy Cullins - Part 2
More related feeds
Using+Tipping+Point+Concepts+To+Market+Your+Bookhttp://blogsearch.google.com/blogsearch_feeds?hl=en&q=Using+Tipping+Point+Concepts+To+Market+Your+Book&ui=blg&ie=utf-8&num=10&output=rssHow to Use Twitter as a Twool - Marketing & Strategy Innovation Blog
by: Guy KawasakiI may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using...

How To Get Your Very Own Advertising Book Deal - mediabistro.com ...
How To Get Your Very Own Advertising Book Deal. books.jpg. There are a slew of people in the advertising business who swear they have the next Tipping Point beneath their belt. And, as the market trends down into the dumps, ...

Penguin books for December « First Virtual School
15% OFF ALL BOOKS ON PENGUIN.CO.UK. 1. Select and add your books to the shopping basket. 2. At the shopping basket, enter the code: SUBOFFER in the coupon box 4. Press ‘Update basket’ to activate your discount. Offer ends 05/01/2009 ...

Worldchanging: Local Food Plus: A Model for Food Citizenship in ...
Under the "tipping point" phenomenon the "Law of the Few" suggests that it takes very few people to adopt a new idea for the ideas to spread like a virus in a community. If our message around "local food" resonates with our deeply held ...

Signs of the Times News for Wed, 03 Dec 2008
Were that plan to become reality, it could bring the benefits of internet connectivity to groups currently being left behind by the broadband age and shake up the market for mobile wireless devices, like cellphones and laptops. ...

Signs of the Times News for Wed, 03 Dec 2008
Discovered by French scientists in the 1880s, piezoelectrics aren't a new concept. They were first used in sonar devices during World War I. Today they can be found in microphones and quartz watches. Cigarette lighters in automobiles ...

Learning Visions: My Facebook has Tipped
I'm not sure if there was a specific tipping point for me, but I was certainly amused when one of my friends informed me that I'm personally responsible for making her waste more time on Facebook than she ever thought possible. ...

This Blog Sits at the: Sherlock Holmes in the digital world
He has published quite a few books about cultural anthropology. Some people hire him, so he travels around the country to interview people. I don’t know why, but he likes to shave his head. Grant also likes to read. ...

Self-publishing - the good, the bad and the ugly
You now have to persuade one of the distributors to take on your books, and this is not easy. You have to persist. It's a Catch 22, as I've said before on my tipping point post, because they want to see evidence of sales, but you can't ...

hypebot: The Tipping Point Of The Ballad
The purpose was more so to see if music successes could be analyzed through the lens of books like Tipping Point and Made To Stick. I wanted to see if these concepts could be more readily applied to music as well. ...

 


 

© 2008 sourceofarticles.com - All Rights Reserved