Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Charlie and the Chocolate Factory Japan Movie Program
US $19.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:11:12 PST
Buy It Now for only: US $19.99
Bid now | Buy it now | Add to watch list

NEW BOOK Chocolate Dipped Death Carter, Sammi
US $7.97
End Date: Wednesday Dec-03-2008 0:16:19 PST
Buy It Now for only: US $7.97
Buy it now | Add to watch list

Chocolate and Yellow Lab Salt & Pepper Shakers
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:18:01 PST
Buy It Now for only: US $10.95
Bid now | Buy it now | Add to watch list

New Sanrio Hello Kitty chocolate package paper ( 20pc)
US $2.84
End Date: Wednesday Dec-03-2008 0:18:55 PST
Buy It Now for only: US $2.84
Buy it now | Add to watch list

Cat Stevens Budda and the Chocolate Box LP
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:19:39 PST
Bid now | Add to watch list

GB SG450 KGV 2/6d CHOCOLATE BROWN SEAHORSE FINE USED P
US $0.64 (1 Bid)
End Date: Wednesday Dec-03-2008 0:19:54 PST
Bid now | Add to watch list

Chocolate Chip Cookie Dough IGMA CDHM Artist Pamela J
US $7.50 (0 Bid)
End Date: Wednesday Dec-03-2008 0:21:32 PST
Bid now | Add to watch list

8mm CHOCOLATE BROWN BICONE CRYSTAL BEAD STRAND
US $0.99 (1 Bid)
End Date: Wednesday Dec-03-2008 0:22:33 PST
Bid now | Add to watch list

GRAVIS kingpin WOMENS SHOES 7usa WHITE CHOCOLATE
US $16.12 (0 Bid)
End Date: Wednesday Dec-03-2008 0:27:13 PST
Bid now | Add to watch list

CHOCOLATE PEPPERMINT BARK CANDY-- TASTE GREAT !
US $5.95
End Date: Wednesday Dec-03-2008 0:28:08 PST
Buy It Now for only: US $5.95
Buy it now | Add to watch list

Chocolate Chip Lot of 6 Wax Tarts FREE SHIPPING!
US $4.99
End Date: Wednesday Dec-03-2008 0:29:27 PST
Buy It Now for only: US $4.99
Buy it now | Add to watch list
Home::Copywriting

How To Write Killer Sales Letters

Author : John Colanzi
How To Write Killer Sales Letters
by John Colanzi

I'm sure you've seen those ads that grab your attention
and have you ready to pull out your wallet or credit
card. They are literally making you an offer you can't
refuse.

Don't you wish your ads were that persuasive?

Are the marketers who wrote these ads natural born
writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned,
like any other skill. It's just a matter of breaking
down the process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to
identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of the ads I get in my inbox, I have
to wonder.

I don't want to burst your bubble, but the truth is,
not everyone on the planet is a prospect. Concentrate
on those who are.

Before you begin your ad campaign identify your target
audience.

Step # 2.

Once you've identified your target market determine what
their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your
prospects have and decide how your product or service
can help solve their problems.

There are no shortage of problems, but there is a
shortage of problem solvers. Start thinking in terms of
becoming a problem solver and you'll always be in
demand.

OK, you've identified your market, you've determined
what problems they have, now you're ready for the next
step.

Step # 3.

The third step in writing your killer copy is to let
your prospects know that there is a solution to their
problem. Not only is there a solution to their problem,
but you have the solution.

Remember these three magic words, "I can help."

Identifying the problem is not enough. You have to show
the reader that there is a solution and you have it.

Tell them every benefit they will get when they order
your product or take advantage of your service.

Let them know you can help them make more money, save
time, or improve their health.

Step # 4.

The final step in creating killer ad copy is getting
the prospect to take action.

Identifying your market, determining their problems and
letting them know you have the solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this. You can offer a
special discount for fast action.

You can offer special fast action bonuses.

Ask for the order.

Let them know they don't have to put up with their
problems another day. You can solve them right now.

These four steps are a basic outline to get you started.

Start studying the sales letters you read and break
them down into the four basic steps. Determine how
effective the writer was in covering the bases.

Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life long
venture.

You can write persuasive copy. You have the basics, the
rest is up to you.

Wishing You Success,
John Colanzi
http://www.internet-profits4u.com

About the Author

Copyright (c) 2000 - 2002 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:streetsmart@rapidreply.net
Don't forget to get your free email course. "Five Days
To Launching A Successful MLM Business."
mailto:mlms@makenetmoney.com

Related articles


  1. How To Test Your Headlines Without Spending A Fortune In Advertising Fees
  2. What you absolutely must know about writing headlines
  3. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
  4. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
  5. Creating Messages That Get Optimum Results
  6. Increasing Conversions Through Action-Oriented Copywriting
  7. Top 3 Reasons Why Your Headlines Fail
  8. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
  9. "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
  10. Personalize Your Headlines For Increased Profits!
  11. Use a Guarantee In Your Headline To Increase Trust.
  12. Five Sections of Your Copy Guaranteed To Get Read
  13. Winning Words for the Web
  14. An Editor Spins Her Thoughts about Web Content
  15. The Formulas Freelance Copywriters Employ When Creating Web Content
  16. Writing To Overpower Your Competition
  17. Creating A Search Engine Copywriting Plan
  18. Review: Landing Page Handbook: How to Raise Conversions
  19. Features vs. Benefits vs. End Results
  20. Review: The Step-by-Step Copywriting Course
  21. 2 Ways to Really Connect With Your Customer in Your Copywriting
  22. Top 3 Rules for Writing Effective Copy
  23. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
  24. Hiring a GREAT Copywriter
  25. Fixing Bad Web Site Copy
More related feeds
How+To+Write+Killer+Sales+Lettershttp://blogsearch.google.com/blogsearch_feeds?hl=en&q=How+To+Write+Killer+Sales+Letters&ui=blg&ie=utf-8&num=10&output=rssNine Tips To Write A Sales Letter! | MJE Sales, LLC
Unless you have a great deal of experience in writing sales letter, you will need to learn how to write killer ad sales copy and headlines for your business. If you are in business for a while I’m sure you have realized the benefits of ...

Write a Sales Letter for your Products and Your Services | MJE ...
You have to visit www.10steps-to-killer-web-copy.com Study other people's web sites and their sales letters. Notice how they approach this challenge. One of my mentors, Dan Pointer, author of the "Self-Publishing Manual," gave me the ...

Search Engine NewsWatch | How To Write A Convincing Sales Letter ...
Having a killer sales letter is a plus in promoting your e-book. But how do you do it especially if you do not have the writing skills required? Steps in Writing a Sales Letter. 1. Before starting to write anything on your sales letter, ...

SBInformer Guides : Boosting Sales with Letter-Style Pages!
In other words, the opportunity to write longer copy will give you the freedom to say more, for more detail visit www.sales-letter-secret.com use examples, share testimonials and generally paint a much more detailed, attractive and ...

Sales / Service :: Secret Of Killer Sales Letters
The sales letter has been around as long as the letter. Some of the killer sales letters of all time were written by Robert Collier in the first half of .. By Jasvinderrr Kaur.

How Good is Your Sales Letter?
For more details visit to www.killer-sales-letters.com. If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor, I would suggest that the text of ...

CLICKBANK VISITORS - B2B Diary - Page
Create Killer Ebooks and Sales Copy is the ultimate ebook for how to write an ebook and sales copy with breakout potential. Written by a top ebook ghostwriter and sales copy specialist, this 70-page ebook is one PDF download that tells ...

Sales / Service :: 7 Great Tips to Write an Order-Pulling Sales Letter
Can visit www.killer-sales letters.com make the testimonials stand out with a different color background. 5. Offer your potential customers three or four chances to buy. They may have already decided to buy before coming to your sales ...

How To Write A Killer Sales Letter : Home Party Plan Biz
How To Write A Killer Sales Letter. November 3, 2008 |. Anyone who has every worked in sales knows, that it is a tough field to be in. Writing a sales letter is also a difficult thing to do for the most adept of sales people, ...

The Jam: Ep. 45: Killer Cover Letter | PeopleJam
But how do you put together a cover letter correctly? With the help from NSchulman24's blog post "How to Write a Killer Cover Letter," all the wondering and second-guessing will go out the door and you'll be able to put together the ...

 

 

© 2008 sourceofarticles.com - All Rights Reserved