Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Charlie and the Chocolate Factory Japan Movie Program
US $19.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:11:12 PST
Buy It Now for only: US $19.99
Bid now | Buy it now | Add to watch list

NEW BOOK Chocolate Dipped Death Carter, Sammi
US $7.97
End Date: Wednesday Dec-03-2008 0:16:19 PST
Buy It Now for only: US $7.97
Buy it now | Add to watch list

Chocolate and Yellow Lab Salt & Pepper Shakers
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:18:01 PST
Buy It Now for only: US $10.95
Bid now | Buy it now | Add to watch list

New Sanrio Hello Kitty chocolate package paper ( 20pc)
US $2.84
End Date: Wednesday Dec-03-2008 0:18:55 PST
Buy It Now for only: US $2.84
Buy it now | Add to watch list

Cat Stevens Budda and the Chocolate Box LP
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:19:39 PST
Bid now | Add to watch list

GB SG450 KGV 2/6d CHOCOLATE BROWN SEAHORSE FINE USED P
US $0.64 (1 Bid)
End Date: Wednesday Dec-03-2008 0:19:54 PST
Bid now | Add to watch list

Chocolate Chip Cookie Dough IGMA CDHM Artist Pamela J
US $7.50 (0 Bid)
End Date: Wednesday Dec-03-2008 0:21:32 PST
Bid now | Add to watch list

8mm CHOCOLATE BROWN BICONE CRYSTAL BEAD STRAND
US $0.99 (1 Bid)
End Date: Wednesday Dec-03-2008 0:22:33 PST
Bid now | Add to watch list

GRAVIS kingpin WOMENS SHOES 7usa WHITE CHOCOLATE
US $16.12 (0 Bid)
End Date: Wednesday Dec-03-2008 0:27:13 PST
Bid now | Add to watch list

CHOCOLATE PEPPERMINT BARK CANDY-- TASTE GREAT !
US $5.95
End Date: Wednesday Dec-03-2008 0:28:08 PST
Buy It Now for only: US $5.95
Buy it now | Add to watch list

Chocolate Chip Lot of 6 Wax Tarts FREE SHIPPING!
US $4.99
End Date: Wednesday Dec-03-2008 0:29:27 PST
Buy It Now for only: US $4.99
Buy it now | Add to watch list

Home::Copywriting

Is It Time For A Copy Facelift?

Author : Karon Thackston
by Karon Thackston © 2003
http://www.copywritingcourse.com

I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able to write it once, and it would work forever!� Oh really? Actually, nothing could be further from the truth.

It is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given, the reason being that people and events change. Since we, as copywriters, are reaching our customers on an emotional level, we have to stay in tune with what’s going on in their lives and their worlds. Let’s look at an example.

Say you rent mailing lists. Your primary benefit might be that you have the largest lists available offering a minimum of 100,000 names per category. Things are going great, and you’re renting lists like wildfire. But then – right in the middle of your success – the postal service increases rates substantially.

All of a sudden, your rentals begin to drop dramatically. Here you are screaming about the largest lists available anywhere, and your customer is thinking about how much his postage expense is going to skyrocket.

The businesses you rent lists to are now very concerned. What *used* to be your biggest benefit is now your biggest deterrent. Your customers no longer want to rent lists that have a minimum of 100,000 names. Instead, they’d love to be able to rent much smaller lists – in the 5,000 to 10,000 quantity range. Yep! You guessed it. It’s time to change your copy, USP and all!

Any number of aspects can cause a change in focus for your target customer, and therefore a need to rewrite your copy. Here are some of the more common ones for businesses:

·New tax laws
·New mandatory expenses (such as a postage increase)
·Starting a new business
·Closing a business
·Stock price increase
·Stock price decrease

Business to consumer sales can be affected, too. Personal circumstances that change every day include:

·Buying a new home
·Retiring
·Getting married
·Getting divorced
·Having a baby
·Receiving a tax refund
·Receiving an inheritance

What do I recommend? Twice a year, take a good, long look at your copy. What has changed in your marketplace? What laws, regulations, or events have been implemented or have taken place? Will these things have an impact on your customers? How will you respond to them?

Take that information and compare it to what your current copy says. Is your message clear? Are there benefits you need to update or change? Is your copy still making the most positive impact on your potential customers that it can?

If not, don’t hesitate to make changes. After all, your copy is your key to new customers and repeat customers. And, as I said in the beginning, hardly any copy will last forever. Eventually, everybody is due for a copy facelift.


About the Author

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com.

Related articles


  1. How To Test Your Headlines Without Spending A Fortune In Advertising Fees
  2. What you absolutely must know about writing headlines
  3. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
  4. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
  5. Creating Messages That Get Optimum Results
  6. Increasing Conversions Through Action-Oriented Copywriting
  7. Top 3 Reasons Why Your Headlines Fail
  8. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
  9. "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
  10. Personalize Your Headlines For Increased Profits!
  11. Use a Guarantee In Your Headline To Increase Trust.
  12. Five Sections of Your Copy Guaranteed To Get Read
  13. Winning Words for the Web
  14. An Editor Spins Her Thoughts about Web Content
  15. The Formulas Freelance Copywriters Employ When Creating Web Content
  16. Writing To Overpower Your Competition
  17. Creating A Search Engine Copywriting Plan
  18. Review: Landing Page Handbook: How to Raise Conversions
  19. Features vs. Benefits vs. End Results
  20. Review: The Step-by-Step Copywriting Course
  21. 2 Ways to Really Connect With Your Customer in Your Copywriting
  22. Top 3 Rules for Writing Effective Copy
  23. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
  24. Hiring a GREAT Copywriter
  25. Fixing Bad Web Site Copy
More related feeds
Is+It+Time+For+A+Copy+Facelift?http://blogsearch.google.com/blogsearch_feeds?hl=en&q=Is+It+Time+For+A+Copy+Facelift?&ui=blg&ie=utf-8&num=10&output=rssHelp Baby Mia: A Blog Face-lift, A Mia Update, A New Giveaway, And ...
A HUGE THANKS to LeeLou Blogs for the adorable facelift Mia's blog was given! It's super cute and totally customized for Mia. Feel free to checkout http://www.leeloublogs.blogspot.com/ to see all her great stuff! Update time: well ...

Is It Time For A Copy Facelift?
by Karon Thackston © 2003 http://www.copywritingcourse.com I just had to laugh! During a recent conversation about how often you should cha.

MADE IN TAIWAN: BE MY HOLIDAY STARS! CONTEST TIME!
15th - the prize will be mailed the same day - just in time for Xmas! ♥. Contest #2. Recreate a Model/Runway look OR a Top Female Music Icon. Image may come from a magazine add, image found on Google, etc... be sure to email me a copy ...

Slaya Chronicles: Fedora 10 KDE
I communicate with many people from different time zones and in GNOME I can add world time easily via the time and date applet. Appreciating that KDE IS NOT GNOME, well I just thought I add a few more digital time widgets on the desktop ...

is it time for a copy facelift?
if not, don’t hesitate to make changes. after all, your copy is your key to new customers and repeat customers. and, as i said in the beginning, hardly any copy will last forever. eventually, everybody is due for a copy facelift. ...

2009 Mercedes-Benz S-Class facelift spied » Australian Car Advice ...
The new Mercedes-Benz E-Class has been spied at the Nurburgring yet again, however this time in a more sedate estate. 2009 Nissan Pathfinder facelift spied The next Nissan Pathfinder has been spied out and about recently - for no real ...

Time for a Facelift
The last thing I noticed was the addition of the “Shop Now” button. One of my favorites in any ecommerce email program. Before they had a text link at the end of the copy. Now this one POPS. What do you think about the changes? ...

phoenix woman gets a facelift
... arts and sciences on its upcoming rocky mountain emmy awards. so, if you are planning to attend the star-studded event this year, look for the new version of the magazine in your gift bag! we can’t wait to get our hands on a copy!

BT Business Insight - Blogs - Time for a face-lift?
Time for a face-lift? Author: Hannah Gilchrist Date: 07/10/2008. It’s possibly not the best time to be thinking about an office revamp. But when the carpet is worn to shreds and desks are falling apart something has to be done. ...

X-Play:Star Ocean First Departure Review - The Game Forum
While the battle system moves at a mile a minute, most of the rest of the game takes its time. First Departure's scenario doesn't drag the player. ... Video Game Copy, Video Game Hacks, Video Game Downloads ...

 


 

2008 sourceofarticles.com - All Rights Reserved