Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
Charlie and the Chocolate Factory Japan Movie Program
US $19.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:11:12 PST
Buy It Now for only: US $19.99
Bid now | Buy it now | Add to watch list

NEW BOOK Chocolate Dipped Death Carter, Sammi
US $7.97
End Date: Wednesday Dec-03-2008 0:16:19 PST
Buy It Now for only: US $7.97
Buy it now | Add to watch list

Chocolate and Yellow Lab Salt & Pepper Shakers
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:18:01 PST
Buy It Now for only: US $10.95
Bid now | Buy it now | Add to watch list

New Sanrio Hello Kitty chocolate package paper ( 20pc)
US $2.84
End Date: Wednesday Dec-03-2008 0:18:55 PST
Buy It Now for only: US $2.84
Buy it now | Add to watch list

Cat Stevens Budda and the Chocolate Box LP
US $9.99 (0 Bid)
End Date: Wednesday Dec-03-2008 0:19:39 PST
Bid now | Add to watch list

GB SG450 KGV 2/6d CHOCOLATE BROWN SEAHORSE FINE USED P
US $0.64 (1 Bid)
End Date: Wednesday Dec-03-2008 0:19:54 PST
Bid now | Add to watch list

Chocolate Chip Cookie Dough IGMA CDHM Artist Pamela J
US $7.50 (0 Bid)
End Date: Wednesday Dec-03-2008 0:21:32 PST
Bid now | Add to watch list

8mm CHOCOLATE BROWN BICONE CRYSTAL BEAD STRAND
US $0.99 (1 Bid)
End Date: Wednesday Dec-03-2008 0:22:33 PST
Bid now | Add to watch list

GRAVIS kingpin WOMENS SHOES 7usa WHITE CHOCOLATE
US $16.12 (0 Bid)
End Date: Wednesday Dec-03-2008 0:27:13 PST
Bid now | Add to watch list

CHOCOLATE PEPPERMINT BARK CANDY-- TASTE GREAT !
US $5.95
End Date: Wednesday Dec-03-2008 0:28:08 PST
Buy It Now for only: US $5.95
Buy it now | Add to watch list

Chocolate Chip Lot of 6 Wax Tarts FREE SHIPPING!
US $4.99
End Date: Wednesday Dec-03-2008 0:29:27 PST
Buy It Now for only: US $4.99
Buy it now | Add to watch list

Home::Copywriting

Is Your Copy Upside Down?

Author : Karon Thackston
by Karon Thackston © 2003
http://www.copywritingcourse.com

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.� When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!

You’ve probably seen copy that reads something like:

Professional Virtual Assistant Services
For over seven years, we have been providing virtual assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

What’s important in this paragraph? Yes, experience (“…over seven years…�) is necessary. And quality (“…you are guaranteed quality…�) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants?

It’s this section: “You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!� So – if this is the most important part – why is it at the end? Because the copy is upside down, that’s why!

Let’s rework this section of copy and turn it right side up so it will grab the reader’s attention and make him/her understand what virtual assistants *really* do.

Professional Virtual Assistants Lighten Your Load
Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those are the situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.

See the difference? We’ve hit a nerve. We’ve gotten the readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them the end result of using this virtual assistant service, and then backed it up with facts.

I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.

When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!


About the Author

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.

Related articles


  1. How To Test Your Headlines Without Spending A Fortune In Advertising Fees
  2. What you absolutely must know about writing headlines
  3. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
  4. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
  5. Creating Messages That Get Optimum Results
  6. Increasing Conversions Through Action-Oriented Copywriting
  7. Top 3 Reasons Why Your Headlines Fail
  8. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
  9. "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
  10. Personalize Your Headlines For Increased Profits!
  11. Use a Guarantee In Your Headline To Increase Trust.
  12. Five Sections of Your Copy Guaranteed To Get Read
  13. Winning Words for the Web
  14. An Editor Spins Her Thoughts about Web Content
  15. The Formulas Freelance Copywriters Employ When Creating Web Content
  16. Writing To Overpower Your Competition
  17. Creating A Search Engine Copywriting Plan
  18. Review: Landing Page Handbook: How to Raise Conversions
  19. Features vs. Benefits vs. End Results
  20. Review: The Step-by-Step Copywriting Course
  21. 2 Ways to Really Connect With Your Customer in Your Copywriting
  22. Top 3 Rules for Writing Effective Copy
  23. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
  24. Hiring a GREAT Copywriter
  25. Fixing Bad Web Site Copy
More related feeds
Is+Your+Copy+Upside+Down?http://blogsearch.google.com/blogsearch_feeds?hl=en&q=Is+Your+Copy+Upside+Down?&ui=blg&ie=utf-8&num=10&output=rssClaim Your Copy of Yaro Starak and Gideon Shalwick’s Roadmap To ...
How Yaro and Gideon stumbled upon the “X-Factor”. For Blogging Success, and how it turned upside down everything they thought tehy knew about blogging… - Why not deploying the “X-Factor” in your blog could cause your blog to crash and ...

LoJack For Your Laptop
Would love to find a public “Upside-Down-Ternet” proxy or something … (http://ex-parrot.com/~pete/upside-down-ternet.html). reply. antje wilsch - December 2nd, 2008 at 8:14 pm PST. just recover it yourself…..or just hire some ninjas! ...

Missie's Upside Down World: Just another day.......
My Blogoversary.....3 amazing years! Get your own free Blogoversary button! ... My blog is protected. No copying! Page copy protected against web site content infringement by Copyscape ...

Real Estate Blog - Blogging as Your Passive Powerful Prospecting ...
The only reason I share this with you is so that you too will take blogging seriously because it will turn your world upside down, if you let it. Jennifer Allan - Author of Sell with Soul When Ms. Jennifer Allan became my real estate ...

For when your Knight ensures another Day, and Shining Armor is a ...
The sig is upside down because he signed the side of the package... Yes, crappy photo quality because I don't trust my scanner with smearing >_< lol After autographs with Colin, we went back to the dealers' room yet again. ...

RBUDsms / free download
R-BUD SMS: Read By Upside Down SMS R-BUD SMS is application to send an usual sms with text result that can be read by upside down. creative way to write sms, just write an usual text and this application will turn upside down the text ...

I won't breathe a word you said. -
SARCASTIC CAUSE YOU ARE SARCASTIC, JUST READ YOUR POST. Wouldn't want to call it hate tag cause what I say is true & real. Why didn't you want to fuck me upside down? Oh isn't that what you're doing right now? you, say. ...

Ramping It Up: Children w disabilities, opinions, books: Looking ...
Stick a finger in his mouth and twist other hand upside down to hold M's bottle in. She can't keep her head still or positioned properly, so I have to use the elbow of the same hand to hold her in place. All of this works for 13 seconds ...

Write Upside Down with FlipTitle
Just write the text in the box and the flipped text is available in the next textbox simultaneously. You can then copy the flipped text and use it as your status message, have fun with friends, or even use it to create string passwords. ...

The Three Stooges Go To Washington - Dolans.com
Sign up for your copy of this special report and get the 30 easiest, fastest, satisfyingly powerful ways to: Increase your take-home pay, get a better mortgage, painlessly get out of debt, and more! These are easy steps -- no fancy ...

 


 

2008 sourceofarticles.com - All Rights Reserved