Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
US Poster Stamp Advertising Auto Show 1926
US $6.00 (1 Bid)
End Date: Tuesday Dec-02-2008 4:00:14 PST
Bid now | Add to watch list

US Poster Stamp Advertising Auto Show Milwaukee
US $6.00 (1 Bid)
End Date: Tuesday Dec-02-2008 4:02:15 PST
Bid now | Add to watch list

US Poster Stamp Advertising Perfumery Exposition
US $6.00 (1 Bid)
End Date: Tuesday Dec-02-2008 4:03:55 PST
Bid now | Add to watch list

US Poster Stamp Advertising Auto Show 1924
US $6.00 (1 Bid)
End Date: Tuesday Dec-02-2008 4:06:04 PST
Bid now | Add to watch list

US Poster Stamp Advertising High Point Market
US $6.00 (0 Bid)
End Date: Tuesday Dec-02-2008 4:08:04 PST
Bid now | Add to watch list

TWO (2) OLD ADVERTISING TINS
US $10.00
End Date: Tuesday Dec-02-2008 4:09:21 PST
Buy It Now for only: US $10.00
Buy it now | Add to watch list

VINTAGE COLLECTIBLE EVEREADY ADVERTISING WRENCH SET
US $4.99 (0 Bid)
End Date: Tuesday Dec-02-2008 4:12:07 PST
Bid now | Add to watch list

The Merion Cricket Club Advertising Cover Haverford PA
US $3.00 (0 Bid)
End Date: Tuesday Dec-02-2008 4:13:26 PST
Bid now | Add to watch list

SOUTHERN PACIFIC LINES RAILROAD TRAIN ADVERTISING PIN
US $4.99 (0 Bid)
End Date: Tuesday Dec-02-2008 4:15:00 PST
Bid now | Add to watch list

J. L. Blood County Treasurer Advertising Cover Hayes Ce
US $3.00 (0 Bid)
End Date: Tuesday Dec-02-2008 4:15:03 PST
Bid now | Add to watch list

Woolwine School Advertising Cover Tullahoma TN Nashvill
US $5.00 (1 Bid)
End Date: Tuesday Dec-02-2008 4:18:07 PST
Bid now | Add to watch list
Home::Customer Service

Using the Power of Client Testimonials to Grow Your Business

Author : Alicia Smith
Client testimonials are one of the most powerful marketing tools coaches can use. Did you know that they can help you attract new clients, increase customer confidence and generate a positive “buzz� about you and your services? (Actually, those are just a few of their marketing uses.)



Human nature gives testimonials such power because we love discovering what one person thinks of another - even when it's positive! It's the same dynamic that makes gossip so hard to resist. As a professional coach, you want the positive “gossip� that testimonials provide because you can use that information to promote yourself, your services and products, to call attention to your strengths and to distinguish yourself from your competitors.



Testimonials also are powerful because they are first-person accounts: when a client makes a positive statement about you and backs it up with his or her name and contact information, it enhances your credibility.



In addition, written testimonials are fabulously flexible. They can be used powerfully on your website, in printed and electronic promotional materials, following the signature line of your emails and in many other ways and places. Once you have obtained testimonials from your clients, you will think of a hundred ways to use them!



Now that we have established the value of client testimonials, here are a few dos and don'ts to guide you as you obtain and use them to grow your business.


DO let your clients know the benefits to them of providing testimonials that will be used on your website(s), such as:

- increased exposure for their business, thanks to internet serendipity;

- increased website traffic and/or business for them, generated by a link from your website to theirs;

- enhanced standing among search engines, due to more internet exposure; and

- that genuinely warm feeling that comes from helping another “solopreneur�!



DO obtain your clients' permission to use their full name and email address because it will give

their testimonials a great deal more credibility. (Let's assume I have written a glowing

testimonial for someone whose services I use. Now compare the impact of these two testimonial

signatures: “A.S., Coach� or Alicia Smith, Business Coach and DISC Ninja;

Alicia@aliciasmith.com Alicia@aliciasmith.com>. The second is far more powerful.)



DON'T (ever) use fictional testimonials because they can destroy your credibility.



DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want

to know about you, including (but not limited to!) why you are such a fantastic coach and why

you, your services and your products are so special.



DO store your client testimonials in a Word document or Excel database so that you can find

them easily. You may want to organize them by client name, service or product.



The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.



Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, “Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.� (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)



You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.

- What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?

- What was the most beneficial tool, concept or idea that you gained from (the product or service)?

- How are you currently utilizing (the product or service in your business and/or life)?

- Has it saved you and your business time, money or energy? If so, in what way(s)?

- Why would you recommend (the product or service) to your associates, colleagues or clients?

- What would you like to say to someone who is considering purchasing (the product or service)?



You now have the basic information you need to obtain client testimonials that you can use to power up your business and Make Money Now! Here's a very important final tip: once you begin to receive testimonials from your clients, be absolutely sure to enjoy the wonderful things they say about you!



© Copyright 2004 Alicia Smith



Permission to reproduce granted if all attribution & contact information is included.


Article Source: http://www.articledashboard.com





Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. To learn more about that course and her other products and services, please visit the following sites:

www.AliciaSmith.com
www.InternetAssessments.com
www.90DaystoaProduct.com
www.DiscNinja.com
www.CoachingBlunders.com
www.90DayMarketingMarathon.com





Related articles


  1. Be A Resource
  2. Empowering Customer Service Vital
  3. Make Sure You Get The Customer Perspective
  4. Loyal Customers Take Commitment
  5. Putting The "Service" Back In "Customer Service"
  6. Moments That Matter
  7. Developing A Customer Complaint System
  8. Whatever Happened To Customer 'Service'?
  9. Clients…Do You Really Need Them?
  10. Dealing with Difficult People
  11. Write a Business Thank-You Note
  12. How to Deliver Exceptional Customer Service
  13. Over Deliver - The Key to Customer Satisfaction
  14. Customer Satisfaction Is Your Business
  15. Customer Service: Stop Sabotaging Your Customer Relationships
  16. Establishing Yourself as an Expert in the Eyes of Your Customers
  17. Become a Customer Enthusiasm-Guru!
  18. How to Easily Increase Your Profits
  19. How to Keep Customers
  20. DON'T Give Your Customers What They Want!
  21. 5 Ways Customer Service Managers are Implementing to Increase Customer Focus
  22. Minimize The Pain of Check Recovery
  23. One Critical Question to Ask Yourself Every Day
  24. You MUST Sweat the Small Stuff
  25. Managing Your Business When One Client Takes Alot of Your Time
More related feeds
Using+the+Power+of+Client+Testimonials+to+Grow+Your+Businesshttp://blogsearch.google.com/blogsearch_feeds?hl=en&q=Using+the+Power+of+Client+Testimonials+to+Grow+Your+Business&ui=blg&ie=utf-8&num=10&output=rssBusiness Blogs: How to Build A Better Blog: Increase Sales with ...
Meet Denise Wakeman aka The Blog Squad, in San Diego... Learn how to unleash the power of Social Media Marketing to increase your sales from leading experts on LinkedIn, Facebook, Twitter, Blogging, Social Bookmarking and more!

How To Handle Customer Billing Snafus | Business | All about Your ...
Without appearing to be caving under the pressure (this is the hard part) look the client dead in the eye and say, “Mr. Client, since I value your business and the billing mistakes were indeed mine, I’m willing to forego collection on ...

How to Earn the Right | Well GAS Advertising Team
To build your case, you need to demonstrate your reliability, staying power and visibility (i.e., through a WIIFM-oriented e- newsletter); authority (through credentials, testimonials, case studies, and awards); value (by clearly ...

Persuasive Writing: Get Started As a Copywriter — Angela Booth's ...
Your first job is the key to a highly profitable career, so get it done, before your deadline. 4. Ask for Testimonials. When the job is completed to the client’s satisfaction, ask for a testimonial. As an unknown copywriter, ...

Real Estate Blog - Why visual content is important to your clients ...
Bringing you over 10 years of marketing experience that will help you grow your business. This blog is where we can discuss helpful tips and solutions so that you are working smarter - not harder! I also hope to share some fun stories, ...

Free Workshop: Collecting Client Attractive Testimonials | The ...
Karin will speak for one-hour (10:30am - 11:30am, Saturday, Dec 6th) on how to collect testimonials from clients in a way you can feel good about and that also helps you grow your business. Directions to this informal, interactive event ...

MLM Home Based Business The Internet Way | MLM Home Based Business
“Back in 1996,” says Wennerholm, “MLM’ers were using web pages mainly as an electronic brochure, to tell their story. Now we’re seeing more and more companies utilizing e-commerce capabilities. It has become an interactive business tool ...

What drives you crazy about selling? - High Probability Selling ...
Your sales process should disclose those negative features early to prevent them from becoming objections later. So now we want to know, what drives you crazy? Send your comments to us using the article forum. ...

Conscious Entrepreneur: Believe in Your Power to Transform the World
For you, it may be going to your "brag file," or reading a note from a client or testimonials on your own website. Whatever it is for you, anytime you feel your doubt waiver... remember the difference you've already made and it will ...

Specialist Client Trainer | Jobs in Abu Dhabi, UAE by MRL ...
Pro-actively design, implement and run market campaigns in conjunction with the assigned Client Training teams Work with the account team to develop and execute account plans to protect my client's existing revenue and ultimately grow ...

 

 

2008 sourceofarticles.com - All Rights Reserved