|
Home::Marketing
The Crucial Need For Innovation In The Field Of Industrial Marketing
Author : Conrad Bailey
By Conrad Bailey
If your company manufactures or sells industrial supplies, equipment or machinery, and you are the person responsible for sales, then undoubtedly, you know how competitive the industrial marketplace has become over the last few years - especially on a global scale. Because of this, the need to gain competitive advantages through profitable marketing innovation is greater today than ever before. A company can no longer ignore innovation if it expects to gain or maintain its competitive edge in the marketplace.
What Is Marketing Innovation?
Marketing innovation is when a company creates or discovers a unique way of promoting their products, not necessarily through an entirely new channel or medium, but certainly different
nonetheless. In many cases, marketing innovation can result from the integration of several existing resources and tools that can be utilized to help a company reach their target market in a more cost effective manner.
Marketing innovation does not just happen. It must be connected to competitive issues the company faces in the marketplace. It is these issues that impact a company's bottom line as much as anything else, and if not addressed, through marketing innovation, it will spread like cancer eating away, piece by piece an organization's existence.
Marketing innovation can only happen in an entrepreneurial climate which allows a person to unleash their creativity and spawn new ideas and strategic methods to reach their target audience. The task could be as simple as designing a more client centered Web site, or re-think pay-per-click strategies, or perhaps even re-define an entire marketing campaign.
The Mind Of A Marketing Innovator
In general, there is one path every marketing innovator takes, and it all starts with skepticism, a natural reaction when entering the unknown. Soon after skepticism follows enthusiasm because with focused effort you start to see the potential of your new marketing strategy. Thus, you excitedly start to put your plan into action. However, as weeks and perhaps months go by you start to realize that your idea will take more time and money than you initially expected...
You press on but still see no visible results. You begin to question if it's worth it. You feel like giving up. It is at this point you have reached the dark night of the marketing innovator. At this stage is when most people give up on their new marketing plan. They take their losses and just move on in hopes of creating another, more profitable strategy. Ironically, they usually but unknowingly will return to the same path of resistance, and once again give up on their ideas only to find "better ones."
In contrast, the marketing innovator that stays focused on his or her plan, despite the dark nights, will often start to see pay offs and thus, push further ahead. Even the slightest payoffs will significantly shift an innovator's thoughts from despair to thinking it's not a bad idea after all. The success itself is the driving force that will guide an innovator forward with more motivational energy than at any other point on the path of innovation.
The Co-op Industrial Advertising Network
One example of marketing innovation is the Co-Op Industrial Advertising Network which I partially created with the assistance of IndustrialLeaders.com, a Global Industrial Supply Directory. Together, we've designed an innovative but yet practical lead generation program for manufacturers and suppliers of industrial products. Moreover, the entire program is free.
The Co-Op Industrial Advertising Network is a Web based industrial marketing program which was founded on the principle that generating pre-qualified sales opportunities for your company is more important than generating traffic to your Web site. The Co-Op Industrial Advertising Network does generate traffic, but emphasis is primarily on increasing sales opportunities for members.
What makes the Co-Op Industrial Advertising Network unique is you don't have to offer or share any ad space on your Web site. The reason is because we create for each member a fully optimized Presell page which is hosted by us and accessible across our entire network by utilizing an in-house linking system. Therefore, members automatically share traffic and sales opportunities with one another in a completely effortless manner - and without exchanging ads. It is a very effective and popular coop advertising program.
Some Last Words About Marketing Innovation
Don't wait for innovative marketing opportunities to arise - create them. To do that you must leave behind specialized thinking when it comes to marketing, which traps you in a rut mode. You must determine you are ready for marketing innovation and focus on how you can reach your target audience more productively. You should expect and be prepared for obstacles to arise within the marketplace as well as within yourself. Remember, the greatest and most memorable marketing accomplishments were due to someone taking a big risk. With proper research and various testing of different ideas, you can eliminate most and sometimes even all of the risk and prosper substantially.
About The Author
Conrad Bailey is co-founder and vice president of www.IndustrialLeaders.com, and author of the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/
Article Source: http://www.articledashboard.com
www.IndustrialLeaders.com
Related articles
|
More related feeds |
The+Crucial+Need+For+Innovation+In+The+Field+Of+Industrial+Marketinghttp://blogsearch.google.com/blogsearch_feeds?hl=en&q=The+Crucial+Need+For+Innovation+In+The+Field+Of+Industrial+Marketing&ui=blg&ie=utf-8&num=10&output=rssCrucial Do-It-Yourself (DIY) Home Improvement Tips : The DIY Forum
Yου need tο рƖаח, understand уουr project, budget, аחԁ bе aware οf уουr space. Tο learn more аbουt tһеѕе basic, bυt crucial, DIY home improvement tips, keep reading. 1. PƖаח, PƖаח, PƖаח. Before уου even bеɡіח a DIY home improvement ...The Crucial Need For Innovation In The Field Of Industrial Marketing
Because of this, the need to gain competitive advantages through profitable marketing innovation is greater today than ever before. A company can no longer ignore innovation if it expects to gain or maintain its competitive edge in the ... Effective B2C Electronic Commerce–The Need for Logistics Structures
But the second field of application is at least as productive, with numerous questions on the process of disintermediation and the resulting modifications of the marketing channel. Table I: The e-commerce retail sales in the .... Some will undoubtedly object that as long as e-commerce remains marginal and the logistical performances of each Web site are similar, the issue of an improved management of the e-supply chain is not crucial. But it should not be forgotten that a ... Innovating In An Evolutionary World: A Case For Experimenting With ...
The importance of marketing innovation has been understood for many years, and yet it remains elusive for many firms. Schumpter was one of the first in recognizing competitors' relentless race to get ahead through innovation with his 1934 work discussing the “perennial gale of creative .... They suggest that the crucial element of survival in high-velocity industries – the ability to change continuously and rapidly – is often played out through product innovation. ... Knowledge Based Economy - MAINTENANCE SOFTWARE
The transition requires that the rules and practices that determined success in the industrial economy need rewriting in an interconnected, globalised economy where knowledge resources such as know-how, expertise, and intellectual property ..... Historically, industrial innovation in developed economies has created great wealth and improved living standards across societal divides. This progress has set them up in an ideal position to create and exploit knowledge as they ... Create A Powerful Marketing Strategy for Your Company : The DIY Forum
Internet Marketing Renegade Fοr tһе solopreneur аחԁ entrepreneur wһο іѕ confused аbουt marketing,... DIY or Hire a Market Research Company? Arе уου thinking аbουt a market research project? If ѕο,... One Week Marketing – Very Popular ... Download FREE MBA Reports: HRM Report on Nestlé
That's why through constant renovation and innovation we're always testing or launching value added products and making them available in sizes that will suit every requirement. So explore the world of health with Nestlé .... To succeed at Nestlé Pakistan, you need more than professional knowledge. You need a flair for the field of activity of their choice, an open mind, and a willingness to dig in and learn new skills and ideas. They're looking for applicants who are ... Markathon: Dr. Dinesh A. Keskar, President, Boeing India
Dr. Keskar: The most critical marketing approach in the aircraft manufacturing industry is to ensure that the customer's requirements are well understood. These requirements are with regard to aircraft performance characteristics such as ... Dr. Keskar: The Boeing Company has focused on continuous innovation throughout the history of its evolution. The 787 Dreamliner will be the most advanced and efficient commercial airplane in its class and will set new standards for ... The Crucial Need For Innovation In The Field Of In
The Crucial Need For Innovation In The Field Of Industrial Marketing by. Impact Investing: Harnessing Capital Markets to Drive Development ...
Our research with wealth advisors and private client bankers also indicates that the development of a credible, independent rating agency to measure the social impact of investment will be crucial to unlock this source of impact investing capital. .... The impact investing industry will reach its potential in the beginning of this century if the innovation and stamina of entrepreneurial risk-takers can be coupled with industry-building leadership. ...
|
|
|
