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Home::All

Your Site Map: Spider Food or Just A Light Snack?

Author : Karon Thackston

by Karon Thackston © 2005 http://www.copywritingcourse.com

Mechanical spiders have to eat. In fact, they usually have
bigger appetites than the real-life spiders you squish under
your shoe. What spiders am I talking about? The automated
programs sent out by search engines to review and index
websites. These "spiders" (sometimes called "bots") are looking
for a reason to list your site within the database of their
particular search engine. It's hard work roaming around the 'Net
non-stop, and these little guys need some nourishment from
time-to-time. In fact, when spiders find some hearty "spider
food" (a.k.a. a site map with some meat to it), they sit down to
stay a while. That's a good thing!

You've probably seen many site maps. The standard ones look like
the example below with each phrase being linked to the page of
the same (or similar) name.

===================== Home About Us Shipping Rates Products >>
Small Appliances ------- Microwave Ovens ------- Can Openers >>
Dinnerware ------- Platters ------- Serving Bowls Contact Us
Privacy Policy =====================

Site maps are deemed "spider food" because they can be the
perfect place for search engine spiders and bots to crawl your
site. Because a site map has links to every page of your site
(and those link names or page descriptions often include
keywords), it is extremely easy for the search engine spider to
access each publicly accessible area with no obstacles and
relate it to a given subject matter. (For example, a page
labeled "microwave ovens" is most likely about microwave ovens.)

Some site owners think that's enough. They think a page with
keyword-rich titles and links is plenty for a hungry little
spider to munch on. Not hardly! That's not a meal… it's just a
light snack.

Give Spiders A Tasty Treat

If you really want to fill the spiders' bellies, you'll want to
take your site map page to the max with a descriptive site map
(as I like to call them). Descriptive site maps go beyond the
simple list of links to pages. These special versions of the
traditional maps also include a short, keyword-rich description
of each page. The text only needs to be a sentence or two in
length. An example is below. This is certainly not the only way
to layout or design your site map. Get creative and use columns,
bullets or other formatting to make it look the way you like.
(The links would remain the same as in the previous example.)

===================== HOME - Home page for XYZ Depot, a home
accessories outlet. ABOUT US - Account of how XYZ Depot became
the world's largest home accessories outlet. SHIPPING RATES -
Shipping rates and delivery times. PRODUCTS - Complete listing
of home accessories offered. >> SMALL APPLIANCES - Exciting
selection of small appliances to save you time in the kitchen.
------- MICROWAVE OVENS – Top-of-the-line microwave ovens from
brands you trust. =====================

Descriptive site maps work well in attracting and satisfying
spiders because they include naturally occurring keywords. They
also place keywords in the vicinity of a link that points to the
associated page. Add these advantages to those that already
exist, including:

·having links in the body copy of the page ·overcoming complex
navigation such as DHTML or Java ·lending quick access to pages
located several layers deep within the site ·assisting with
usability for visitors (especially disabled visitors) ·and others

and you have prepared a huge feast for the search engine spiders
that is almost guaranteed to entice those hungry little critters
to crawl through every available page of your site.

Does every site need a site map? It certainly wouldn't hurt.
Sites with less than 20 pages or sites where most or all the
pages have links directly from the home page generally don't
"need" a site map, per se. However, practically every site of
every size can reap benefits from including a map on their site.

If you're creating a site map for your site, don't stop with the
basics. With just a little added effort, you'll have a
four-course meal to serve the spiders that will keep them happy
and satisfied and that will help get you exceptional rankings.


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