Sourceofarticles.com Menu
Newest Articles
Most Viewed Articles
Sourceofarticles.com RSS
Submit Article
Login
Signup
Search the articles

Articles Main Categories
Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Sports
Technology & Science
Travel
Writing
Subscribe
Receive alert message from us when new articles submitted to our site for free.

Enter your name

Enter your email

Syndicate

















Related Products
CARDIO KICKBOXING AEROBICS FITNESS MUSIC CD POWER SLAM
US $6.99 (0 Bid)
End Date: Thursday Dec-04-2008 9:52:22 PST
Bid now | Add to watch list

DANCEFIT CARDIO LATIN & RETRO MIX DANCE AEROBIC DVD NEW
US $12.99
End Date: Thursday Dec-04-2008 15:00:52 PST
Buy It Now for only: US $12.99
Buy it now | Add to watch list

2 Exercise/Dance DVDs Aerobic Striptease/Cardio Dance
US $5.99 (0 Bid)
End Date: Thursday Dec-04-2008 16:42:47 PST
Bid now | Add to watch list

Shake It! 32 Ct Cardio/Workout Fitness Aerobics Music!
US $13.95 (0 Bid)
End Date: Thursday Dec-04-2008 20:03:06 PST
Bid now | Add to watch list

Fun Country Aerobics CD - Cardio 32 CT Fitness Music
US $8.95 (0 Bid)
End Date: Thursday Dec-04-2008 20:03:59 PST
Bid now | Add to watch list

Chi Swing Health Aerobic Exerciser Flow Cardio Machine
US $99.00
End Date: Thursday Dec-04-2008 20:07:20 PST
Buy It Now for only: US $99.00
Buy it now | Add to watch list

Chi Swing *Energizer Aerobic* Exerciser-Cardio-Machine
US $99.00
End Date: Thursday Dec-04-2008 20:07:36 PST
Buy It Now for only: US $99.00
Buy it now | Add to watch list

Chi Swing Energizer Aerobic Exerciser Cardio Machine
US $99.95
End Date: Thursday Dec-04-2008 20:11:41 PST
Buy It Now for only: US $99.95
Buy it now | Add to watch list

Chi Swing Energizer Aerobic Exerciser Cardio Machine
US $99.95
End Date: Friday Dec-05-2008 14:17:53 PST
Buy It Now for only: US $99.95
Buy it now | Add to watch list

CARDIO BLAST-Aerobic Exercise-Calorie FAT BURN NEW DVD
US $6.95 (0 Bid)
End Date: Friday Dec-05-2008 22:25:14 PST
Buy It Now for only: US $7.90
Bid now | Buy it now | Add to watch list

Fast & Firm Express Cardio DVD Aerobic Workout NEW
US $1.49 (0 Bid)
End Date: Saturday Dec-06-2008 10:13:06 PST
Bid now | Add to watch list
Home::All

Review: Landing Page Handbook: How to Raise Conversions

Author : Karon Thackston

by Karon Thackston © 2005
http://www.marketingwords.com/landingpage.html

If you've been online for any length of time at all, I'm sure
you know of Marketing Sherpa. This trusted and dependable source
for online marketing information has put out some of the most
widely known and highly praised books and reports available
today. Some of their repeated best sellers include, "Email
Marketing Metrics Guide" and "How To Get Your Permission Emails
Past Filters." Marketing Sherpa consistently provides the tools
that powerhouse companies use to supercharge conversions and
profits repeatedly.

Well, they've done it again!

The newest release (already improving conversions by an average
of 40% all over the 'Net) is called "Landing Page Handbook: How
to Raise Conversions -- Data & Design Guidelines" and does it
ever deliver. (Find it here:
http://www.marketingwords.com/landingpage.html.)

After extensive research and testing with some major
corporations as the guinea pigs (try Old Navy, NASA and the San
Francisco Convention & Visitors Bureau on for size!), Marketing
Sherpa is now able to offer specific, conclusive information;
suggestions and recommendations on how to improve your landing
page conversions (for online and offline offers) by an average
of 40%. Here's what they say about that shocking promise:

"If you follow the Handbook's data and design guidelines, we
estimate your landing page conversions may rise by 40%.

Where did that 40% number come from? Well, Marketing Sherpa has
researched more than 500 case studies on Internet marketing,
most of which included landing pages. We noticed across all
studies that marketers who followed landing page best practices
tended to get at least 40% higher conversions than average."

What do you get when you order this ebook?

** 59 samples from real-life campaigns (use as templates for
your own) ** 13 heatmaps: how actual visitors "see" landing
pages ** 190 pages, including 16 tables & charts ** A 100%
satisfaction guaranteed

Did I buy it? Yes. Have I actually read it? Yes. Did I find
elements that could be improved on my own pages and those of my
clients? You bet! I just finished making changes to one of my
sites and I'll tell you the results in just a moment.

As with any Marketing Sherpa product, if you're not completely
satisfied, you'll get an immediate refund of your purchase price.

Take your pick of a PDF (downloads instantly) or a printed copy
(ships in 24 hours). Both include exclusive access to an online
Creative Samples Library so you can view all samples in their
full, colorful glory.

WHAT YOU THINK YOU KNOW VS. WHAT IS FACT

It's really surprising what we assume when we create landing
pages (or any type of advertising). We think we know what the
site visitor is looking at (and for), when, in fact, we don't.

Most often, our information is just out-of-date. Case in point:
I've known for years that people look at people. It's a natural
reaction for human eyes to float to the section of a Web page,
landing page, ad (or whatever) that has a picture. However, what
I didn't realize is that - on a landing page - having a picture
of a person can be a dangerously distracting element. Times
change and so does the behavior of buyers so we have to stay
up-to-date.

The eye-maps included in this ebook also were very interesting
to me. You can actually see what the site visitor looked at
first and longest to know where to place the different elements
of your page. Just very, very cool in my opinion!

If you're a:

** Website designer ** Copywriter ** Graphic designer **
Marketing professional ** PPC search engine marketer ** or
anyone who wants to improve conversions up to 40%

you need to buy this book today.

I promised you I'd share the results of the improvements and
testing I've done to my Copywriting Course site (see
http://www.copywritingcourse.com) using Marketing Sherpa's
newest report "Landing Page Handbook: How to Raise Conversions
-- Data & Design Guidelines" so here it is.

I made another round of layout and design changes to the site
about a week ago. Once again, I saw an immediate improvement. I
had data from sales that were made using the original site
design/copy and compared those to sales made after the first
round of changes. Then I began tracking sales and traffic
patterns after the second and third rounds of change. (If I'd
made all the changes at once, I would not have been able to tell
what worked and what didn't.)

Marketing Sherpa's headline for this new ebook promises a 40%
increase in conversions when using their methods. Let's just see
how they stacked up. At last check, using the same amount of
traffic for each test, the results did not show a 40% increase.
However, it did show a 37% increase in conversions! Not too
shabby. I was impressed.

It's important to note that this was after three rounds of
changes. I didn't get a 37% increase immediately. But that's
something the ebook tells you… you'll have to test and track.
The companies with the biggest returns are the ones who
continually test.

I'll continue tweaking and testing so I can get even better
results in the future, but my position on this report hasn't
changed. “Landing Page Handbook: How to Raise Conversions --
Data & Design Guidelines" has extremely valuable information
anyone who designs or writes landing pages would benefit from. I
strongly encourage you to get yours today at
http://www.marketingwords.com/landingpage.html.


Related articles


  1. How To Test Your Headlines Without Spending A Fortune In Advertising Fees
  2. What you absolutely must know about writing headlines
  3. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
  4. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
  5. Creating Messages That Get Optimum Results
  6. Increasing Conversions Through Action-Oriented Copywriting
  7. Top 3 Reasons Why Your Headlines Fail
  8. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
  9. "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
  10. Personalize Your Headlines For Increased Profits!
  11. Use a Guarantee In Your Headline To Increase Trust.
  12. Five Sections of Your Copy Guaranteed To Get Read
  13. Winning Words for the Web
  14. An Editor Spins Her Thoughts about Web Content
  15. The Formulas Freelance Copywriters Employ When Creating Web Content
  16. Writing To Overpower Your Competition
  17. Creating A Search Engine Copywriting Plan
  18. Review: Landing Page Handbook: How to Raise Conversions
  19. Features vs. Benefits vs. End Results
  20. Review: The Step-by-Step Copywriting Course
  21. 2 Ways to Really Connect With Your Customer in Your Copywriting
  22. Top 3 Rules for Writing Effective Copy
  23. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
  24. Hiring a GREAT Copywriter
  25. Fixing Bad Web Site Copy
More related feeds
Review:+Landing+Page+Handbook:+How+to+Raise+Conversionshttp://blogsearch.google.com/blogsearch_feeds?hl=en&q=Review:+Landing+Page+Handbook:+How+to+Raise+Conversions&ui=blg&ie=utf-8&num=10&output=rssHow to Write a Landing Page - Conversion Chronicles
... resources to build high-converting landing pages that will come out the winners. Related Resource:. Read my review of MarketingSherpa's Landing Page Handbook - How to Raise Conversions. http://www.excessvoice.com/landing-page.htm ...

Adam Ok Dot Net - E-Marketing and Gadgets: MarketingSherpa's ...
MarketingSherpa, a research firm specializing in "what works in marketing", recently launched the 2nd edition of the "Landing Page Handbook: How to Raise Conversions – Data & Design Guidelines" on the 5th of November. ...

How to Increase Landing Page Conversion Rates Using Direct Mail
The Richebacher Letter Landing Page Review, by John Clausen. Other Resources. How to Develop a Landing Page That Closes the Sale · Marketing Sherpa Landing Page Handbook How to Raise Conversions—Data & Design Guidelines ...

Real Home Workers del.icio.us tags: Delicious/RealHomeworkers - 3 ...
Step-by-step manual on creating highly-profitable Special Reports. Download this 289-page PDF instantly. Furniture anyone can afford! - Affiliates: High interest, quality and conversion! Visit our website to see our affiliate tools. ...

World of cem: Cemsener info Sitemap
http://www.cemsener.info/kategorisiz/make-your-website-headline-sell.html, 20%, Weekly, 2008-11-06 19:07. http://www.cemsener.info/kategorisiz/review-landing-page-handbook-how-to-raise-conversions.html, 20%, Weekly, 2008-11-06 19:06 ...

More Quick Fixes for Your PPC Account: Get More Clicks | The ...
Let’s face it: you can write the most amazing ads and your landing page can be wonderful and marvelous, but if your ad isn’t getting noticed, then the rest doesn’t matter. A sure-fire way to gain more attention is by increasing your ad ...

Happy Thanksgiving! at C-MONSTER.net
Landing Page Tool. Design and Manage Landing Pages.Flexible CMS.Take a Free Trial! Ontrack Easyrecovery Professional 60 TechSoup Donated Software. Nonprofits: Get low-cost softwarefrom Microsoft, Adobe, Intuit, more ...

Un-Clutter & Optimize Your Account with Better Organization | The ...
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, ...

Position Preference - When in Doubt, Bid High | The Adventures of ...
For example, if you want your ad to show in positions 2 to 4, and your current maximum cost-per-click (CPC) of $1.00 buys you an average position of 3.8, you will need to raise your base bid. Otherwise, your ad will show at times in ...

5 Essential B-to-B Direct Marketing Metrics by Ruth P. Stevens
For direct marketers, response rates are fairly easy to capture through a variety of media, by using a key code, or a unique landing page or 800 number. The problem with response rate as a metric is that it doesn't tell you much about ...

 

 

© 2008 sourceofarticles.com - All Rights Reserved