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Copywriting tone: 5 reasons honesty beats puffery any day

It never fails. Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone. "We want our cop

Copywriting Secrets Behind The Da Vinci Code and LOST

I spent a few hours over the weekend watching the TV series, LOST. And man oh man... do I love the script writing on that show. Why? Because it ha

Cracking The Copywriter's Code

The 'Never Before Seen' Key to Cracking Copy Ok, people asked for it, and I'm delivering. I'm about to reveal the copywriter's secret. Not t

Event Promotions: the Art of Writing Great Copy to Blast Out Your Supporters

Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with

How To Put The Power Of YOU Into Your Web Writing

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are te

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use i

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something tha

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don’t feel like the Lone R

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and

To Start Making Cash from Your Online Writing, You Must Draw Blood First

Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting so

Getting Over Copy Shock

A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth. He's really good in his fie

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentatio

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".

So what do

So You've Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process

Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing

The 7 Secrets Of A Profitable Website

The 7 Secrets Of A Profitable Website -or- Anatomy Of A Working Moneyspinning Webpage Disclaimer: In this report I talk about a site called "Ins

5 Must Have Questions In A Sales Letter

People have included all kinds of sales pitch in their sales letter but sometimes still wouldn't achieve the results they want. The importance of a s

How to write a Killer Ad ?

How to write a Killer Ad ? By: Pradeep Aggarwal Copywriting is an essential element in the marketing of any product. More so, in a shrunken glo

Freelance Writing As A Career

Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will res

Copywriting: Secrets of a Freelancer

Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your

How To Get Started With A Career In Copywriting

Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and p

Copywriter Rates, Getting The Facts Beforehand

Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him an

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first t

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.

Writer's b

A Copywriter's Rant: Either You Get it, Or You Don't

Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.

Maybe not, though. I like to think that th

Accelerate Your Freelance Copywriting Master Business Plan!

Ever wish for your own copywriting business?

Ever wish you could become one of those internet marketing gurus and live out your dream of bein

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose

8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.

1. Save Mone

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bu

7 Easy Tips on How to Improve Your Sales Letter Instantly

Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate m

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need t

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?

Are you looking for a way to get your foot in the door?

Will you have what

How To Find A Copywriting School

Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to th

How To Find Editing Services Online

Quality is what you need. What you don’t have is time. You need to find an editing service online that can help you get the work you need done,

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, gettin

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is

How To Write Headlines That Grab Your Prospect's Attention

It doesn’t matter if you’re writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that he

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going

Web Writing - Don't Lose Your Visitor's Attention!

Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what

Touching the Prospect’s Emotions in Your Sales Letter

Your prospect has emotions… and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Creat

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by follo

How You Can Find Freelance Children’s Writing Positions That Will Last

Freelance children’s writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, the

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your prospects when they're reading it?

If you have, here's a little-known trick to making you